Senior Video Editor & Animator
at
Impact-Proximity-BBDO
United Arab Emirates, United Arab Emirates
| Заголовок | A Priceless Delivery |
| Агентство | FP7/DXB - McCann Worldgroup |
| Кампания | Mastercard Priceless |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Дата первой трансляции/Публикации | 2016 |
| Бизнес сектор | Кредитные карты |
| Проблема | The crisis in the Middle East has led to many displaced families along with many more underprivileged children. And delivery of food to these areas faces many obstacles and challenges. People want to help, but sometimes the gulf between those who have and those who need is too wide, leading to people feeling unable to help the many displaced families and the many children who are left in dire circumstances. MasterCard wanted to help people feel like they could actually help too. So, MasterCard Priceless Causes partnered with Salma, an innovation in food relief, that sources high-quality and securely-packaged food. And we set up an interactive wall in the heart of Dubai, in Dubai Mall, creating an innovative, immersive and priceless experience; where we helped people feel as well as see the direct impact of their contributions. All they had to do was buy a meal for AED 10 and metaphorically deliver it to the children through the interactive wall. It was a priceless experience as we saw people get surprised, emotional and feel more for the cause, hence, give more to the cause. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Regional Head of Strategic Planning | Tahaab Rais |
| General Manager - Business Unit | Spiro Malak |
| Исполнительный креативный директор | Paul Banham |
| Директор рабочей группы клиента | Deblina Gupta |
| Специалист по работе с заказчиками | Razan Jalloul |
| Senior Strategic Planner | Sameer Islam |
| Креативный директор | Josephine Younes |
| Креативный директор | Nayaab Rais |
| Коммерческий директор | Anis Zantout |
| Творческий технолог | Sooraj TR |
| Продюсер | Dolly Saidy |
| Творческий технолог | Larry Gueco |
Больше работы
СМОТРЕТЬ ВСЕCinema Crunch Hack (Board)
- БРЕНД:
- Lay's
- АГЕНТСТВО:
- Impact BBDO
Footnote for the breast
- БРЕНД:
- Medcare Women & Children Hospital
- АГЕНТСТВО:
- The Classic Partnership Advertising
Nazar Initiative
- БРЕНД:
- Aster Clinics
- АГЕНТСТВО:
- The Classic Partnership Advertising