CALM - "Care Label"

Havas London

Havas London London, United Kingdom

12471

Это объявление является частью "ACT Responsible Collection"

Бренд: CALM
Страна: United Kingdom

Рекламодатель: Campaign Against Living Miserably (CALM)

Заголовок	Care Label
Агентство	Havas London
Кампания	Care Sewn In
Рекламодатель	Campaign Against Living Miserably (CALM)
Бренд	CALM
Дата первой трансляции/Публикации	2019 / 10
Бизнес сектор	Благотворительные организации, фонды, волонтеры
философия	Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
Тип медиа	Другие сопутствующие услуги
Менеджер по рекламе	Ben Hawley
Менеджер по рекламе	Andrew Brown
Group Chief Creative Officer	Mark Whelan
Креативная команда	Aaron Howard
Креативная команда	Matt Swinburne
Креативная команда	Owen Hunter Jenkins
Креативная команда	Brodie King
Креативная команда	John Ogunmuyiwa
Дизайнер	Lorenzo Fruzza
Дизайнер	Ciaron Fitzpatrick
Директор рабочей группы клиента	Alex Lindblom-Smith
Директор рабочей группы клиента	Sophie Fletcher
Делопроизводитель	Hannah Thomas
Стратег	Ned Hodge
Стратег	Kerrie Boyes