JD Williams - "My Mum, Your Dad"

House 337

House 337 London, United Kingdom

544

Бренд: JD Williams
Страна: United Kingdom

Рекламодатель: JD Williams

Заголовок	My Mum, Your Dad
Агентство	House 337
Кампания	My Mum, Your Dad
Рекламодатель	JD Williams
Бренд	JD Williams
Дата первой трансляции/Публикации	2023 / 9
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
философия	JD Williams has launched a series of TV idents created by House 337 for its sponsorship of ITV1’s, ITVX’s, and STV’s new midlife relationship show My Mum, Your Dad, which go live as the new series starts on the evening of September 11. The idents appear at the beginning, during and at the end of each episode and feature Davina McCall, the series’ presenter, chatting to a group of women in unscripted, heartfelt moments as they candidly discuss all things dating – from meeting the parents to grandchildren and dating apps. Davina McCall is JD Williams’ brand ambassador, making the partnership a perfect fit for the My Mum, Your Dad audience. With its innovative take on midlife singles finding love, My Mum, Your Dad reflects the growing awareness and understanding of the importance, alongside the difficulties, of older adults finding new love and relationships in the next stage of their lives. The TV series also aligns closely with JD Williams’ stance of supporting and championing midlife women and its mission to deliver inspirational and accessible fashion and lifestyle products designed specifically for women aged 45+. Across idents and social, the new campaign involves bite-size midlife myth-busting anecdotes delivered with wit and humour by women who are living it. It follows JD Williams’ SS23 campaign, also created by House 337, which flipped the script on ageing for women and continuing its mission of busting every preconception and stereotype along the way.
Тип медиа	Телевидение
Длина	15 seconds
Медиа-агентство	the7stars
Послепроизводственный этап	Coffee & TV
Менеджер по рекламе	Esme Stone
Менеджер по рекламе	Donna Scully
Менеджер по рекламе	Maisie Edgeworth
Исполнительный креативный директор	Zara Ineson
Креативный директор	Lou Canham
Арт-директор	Emma Jordan
Копирайтер	Alex Holder
Стратегический директор	Eleni Chalmers
Planner	Lottie Mayer
Управление аккаунтом	Sarah Johnston
Управление аккаунтом	Rebecca Snaith
Управление аккаунтом	Hannah Thomas
Медиа-команда	Suzanne Morgan
Медиа-команда	Libby Foster
Медиа-команда	Emily Docherty
Фотограф	Vicky Lawton
Продакшн Студия	Super Nova
Директор	Vicky Lawton
Редактор	Gary Coogan
Редакционная компания	The Quarry
Послепроизводственный этап	Simona Cristea
Оператор-постановщик	Ed Gibbs