Youtube Academy - "YouTube 'Bento Box'"

BBH Shanghai

BBH Shanghai Shanghai, China

Премии

3051

Бренд: Youtube Academy
Страна: China

Рекламодатель: Google

Заголовок	YouTube 'Bento Box'
Brief	A little Chinese boy at a school overseas feels different and isolated. This is symbolised by his Asian rice box: a stark contrast to the other kids' lunchboxes. Soon he stops eating lunch. Mum notices and comes up with a solution. The next day, he opens his lunchbox to a surprise – lunch in the form of a cute panda, the symbol of his home. The other kids flock around to look. Don't change who you are: tell your story.
Агентство	BBH Shanghai
Кампания	Youtube Bento Box
Рекламодатель	Google
Бренд	Youtube Academy
Posted	Ноябрь 2018
Бизнес сектор	Интернет-сайты (за исключением интернет-провайдеров)
История	This story is about a Chinese boy arriving on foreign soil. He’s new kid, and he’s also so different that he feels no one wants to get to know him. This is most evident everyday at lunch, where his Asian rice box is a stark contrast from the lunchboxes other kids full of sandwiches and fruits. How he wishes his lunch looked like theirs.As the days go by he gets more and more withdrawn – even leaving his lunches uneaten. Mum notices and knows there must be a way, without compromising who he is.The next day, he opens his lunchbox to a surprise – a beautiful bento depicting a cute Panda, the symbol of his hometown Chengdu. The other kids notice and flock around him. It’s the first step to his integration and making friends.So don’t change who you are, tell your story the right way.
Тип медиа	Веб-фильм
Креативный директор	Sonny Hu
Креативный директор	Xuan Pham
Креативный директор	Arthur Tsang
Креативный директор	Kelly Pon
Креативный директор	Darren Leong
Арт-директор	Minn Liu
Продакшн Студия	Radical media Shanghai
Продюсер агентства	Penny Woo
Специалист по работе с заказчиками	Arto Hampartsoumian
Специалист по работе с заказчиками	Christine Ng
Специалист по работе с заказчиками	Maya Yuen