Заголовок | Write for Rights |
Агентство | Cossette Communication-Marketing |
Кампания | Write for Rights 2019 |
Рекламодатель | Amnesty International Canada |
Бренд | Amnesty International |
Posted | Декабрь 2019 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | Write for Rights. |
История | Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec. |
Тип медиа | Печать |
Креативная команда | Alexandre Jutras |
Специалист по работе с заказчиками | Olivier Charbonneau |
Креативная команда | Anne-Claude Chénier |
Креативная команда | Thibaut Delelis |
Иллюстрация | Sébastien Lépine |
Креативная команда | François Julien Rainville |
Стратег | Hugo Fournier |
Креативная команда | Geneviève Duquette |
Управляющий службой средств рекламы | Hélène Gingras |
Менеджер по рекламе | Isabelle Langlois |
Менеджер по рекламе | Khoudia Ndiaye |
Менеджер по рекламе | Andréanne Pâquet |
Креативная команда | Dorian Coureau |
Специалист по работе с заказчиками | Florence Girard-Leblanc |
Иллюстрация | Anna Goodson |
Продюсер печати | Mario Levesque |
Продюсер печати | Mathilde Marletaz |
Управляющий службой средств рекламы | Marie-Pierre Desrochers |