| Заголовок | Pride Shield |
| Brief | We turned to a powerful, well-known icon, the LGBT pride flag, and built an experiment-turned-art piece to highlight the power of standing together. We created a full-scale ballistic experiment in which we aligned a total of 193 pride flags on metal wires (the exact number of countries in the world members of the UN) and shot through them with a .45 calibre bullet travelling at 9,000 ft/second in a 400-yard warehouse.The experiment was so powerful it became our hero content piece. The video directed the public to prideshield.com, a dedicated website inviting people to take action, get involved in their communities, donate to the cause and bring The Pride Shield in their city to spark conversations in real life. PR outreach amplified The Pride Shield story, generated media coverage and much-needed discussions around LGBTQ2+’s challenges. The Pride Shield became more than a content piece, it became an art piece. The 193 flags were wired and bonded together in an artistic installation made available for museums and cultural institutions. |
| Агентство | Rethink Communications Inc. |
| Кампания | LGBT Shield |
| Рекламодатель | Fondation Emergence |
| Бренд | Fondation Emergence |
| Posted | Январь 2019 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | Fondation Émergence is a Montréal-based NFPO whose mission is to raise awareness about the plight of the LGBT community. In 2003, the organization founded the International Day Against Homophobia, Transphobia and Biphobia, now observed worldwide. Held annually on May 17, the day is a rallying event that offers an opportunity for people to get together and reach out to one another. |
| Тип медиа | Анализ ситуации |
| Креативный директор | Nicolas Quintal |
| Креативный директор | Chris Staples |
| Креативный директор | Ian Grais |
| Копирайтер | Xavier Blais |
| Копирайтер | Greg Kieltyka |
| Арт-директор | Maxime Sauté |
| Продюсер агентства | Marie-Noëlle Rosso |
| Продюсер агентства | Todd Harrison |
| Продакшн Студия | Morrison Films |
| Директор | Julien Hurteau |
| Продюсер Продакшн Студии | Alexandre Caron |
| Продюсер Продакшн Студии | Jean-René Parenteau |
| Продакшн Студия | 1ONE Production |
| Стратег | Pascal Routhier |
| Специалист по работе с заказчиками | Alex Lefebvre |
| Web Development | Steve Lam |
| Оператор-постановщик | Mathieu Elie |
| Фотограф | John Londono |
| Assistant Photographer | Philippe Richelet |
| Колорист | Simon Boissonneau |
| Simon Boissonneau | |
| Послепроизводственный этап | Gabrielle Dore |
| Продюсер печати | Martine Goyette |
| Продюсер печати | Geneviève Croteau |
| Ретушер | Valérie Laliberté |
| Ретушер | Béatrice Munn |
| Hair and Makeup | Carole Méthot |
| Связи с прессой | Éric Santerre |
| Связи с прессой | Samantha Williams |