| Заголовок | Colours of Pride |
| Brief | All over the world, LGBTQ + people are still victims of violence. As part of the International Day Against Homophobia and Transphobia, the “Colours of Pride” project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.To give new meaning to the icon of pride, the campaign collected photos and testimonies of 6 LGBTQ + survivors of violent attacks in Quebec, the United Kingdom, France, Côte d’Ivoire, Cambodia and Cameroon. Survivor testimonies can be found at thecoloursofpride.com.The campaign is available in video, OOH, digital, print and radio. |
| Агентство | Rethink Communications Inc. |
| Кампания | Pride Flagging |
| Рекламодатель | Fondation Emergence |
| Бренд | International Day Against Homophobia and Transphobia |
| Posted | Май 2021 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | Fondation Émergence is a non-profit organization which fights against homophobia and transphobia through various actions, in particular with the establishment of programs such as:International Day Against Homophobia and TransphobiaAging Gayfully, our awareness program in the elderlyProAlly our awareness program in the workplaceChosen Family our program to help family caregivers |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Nicolas Quintal |
| Креативный директор | Mike Dubrick |
| Копирайтер | Xavier Blais |
| Копирайтер | Mike Dubrick |
| Арт-директор | Maxime Sauté |
| Дизайнер | Jake Lim |
| Дизайнер | Shayne Tupper |
| Дизайнер | Alex Fleming |
| Дизайнер | Maxime Sauté |
| Продюсер Продакшн Студии | Todd Harrison |
| Продюсер Продакшн Студии | Kyle Hicks |
| Стратег | Pascal Routhier |
| Веб-разработчик | Brad Stapleton |
| Веб-разработчик | Alex Fleming |
| Директор рабочей группы клиента | Alex Lefebvre |
| Специалист по работе с заказчиками | Cendra F. Percy |
| Media Relations | Victor Brunton |
| Public Relations | TöK Communications |
| Public Relations | Éric Santerre |
| Public Relations | Samantha Williams |
Больше работы
СМОТРЕТЬ ВСЕPride Shield
- БРЕНД:
- Fondation Emergence
- АГЕНТСТВО:
- Rethink Communications Inc.