Brastemp - "The Fairest Prenup"

FCB Brasil

FCB Brasil São Paulo, Brazil

2044

Это объявление является частью "ACT Responsible Collection"

Бренд: Brastemp
Страна: Brazil

Рекламодатель: Whirlpool

Заголовок	The Fairest Prenup
Агентство	FCB Brasil
Кампания	The Fairest Prenup
Рекламодатель	Whirlpool
Бренд	Brastemp
Дата первой трансляции/Публикации	2022 / 6
Бизнес сектор	Стиральные машины, холодильники и другие крупные бытовые приборы
философия	Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility.
Тип медиа	Анализ ситуации
Длина	100 seconds
Больше информации	https://www.brastemp.com.br/divisaototaldetarefas
Менеджер по рекламе	Andrea Salgueiro
Менеджер по рекламе	Gustavo Ambar
Менеджер по рекламе	Allyne Magnoli
Менеджер по рекламе	Felipe Santos
Менеджер по рекламе	Haline Pinto
Менеджер по рекламе	Paulo Alves
Менеджер по рекламе	Juliana Cereto
Менеджер по рекламе	Gabriela Rosa
Главный креативный директор	Ricardo John
Исполнительный креативный директор	Anna Martha Silveira
Исполнительный креативный директор	Marcelo Rizerio
Creative and Innovation Director	Pedro Araujo
Ассоциированный креативный директор	Heloisa Ribeiro
Ассоциированный креативный директор	Leticia Rodrigues
Арт-директор	Rafael Rosa
Копирайтер	Daniel Neme
Art Director Intern	Mariana Cabrera
Concept Director	Ana Becker
Content Team	Bibiana Saldanha
Content Team	Thea Rodrigues
Content Team	Marta Carvalho
Медиа-команда	Tiago Santos
Медиа-команда	Mateus Madureira
Медиа-команда	Elmayr Barros
Медиа-команда	Guilherme Castanho
Медиа-команда	Robson Cruz
Медиа-команда	Isabella Rosati
Account Management Team	Elton Longhi
Account Management Team	Cláudia Schneider
Account Management Team	Mayara Nunes
Account Management Team	Luizye Konstantinow
Account Management Team	Carolina Andrade
Account Management Team	Letícia Hengles
Strategy Team	Renata D'Avila
Strategy Team	Mariana Teixeira
Strategy Team	Isabela Panico
Strategy Team	Jaqueline Tampelli
Strategy Team	Marcella Huche
Strategy Team	Lucas Maciel
Chief Growth Officer	Fábio Freitas
Data Intelligence Team	Priscilla Olegario
Data Intelligence Team	Carolinne Dantas
Project Management Team	Renata Reigota
Project Management Team	Amanda Zambrana
Project Management Team	Anna Strohm
Производство	FCB Studio
Motion Designer & Editor	Henrique Aquino
Integrated Production Director	Fernanda Geraldini
Broadcast Supervisor	Carolina Ferreira
Graphic Production Team	João Albertini
Graphic Production Team	Daniela Fonseca
Technology Team	Juscelino Vieira
Technology Team	Liandra Monteiro
Фотограф	Gabriel Moura
Executive Director	Thais Sanches
Filmmaker	Rafael Avancini
Location Scout	Calixto de Carvalho
Set Assistant	Jhonatan Barbosa
Production Assistant	Mariana Bueno
Кастинг	Agencia Y Model