Diego Quintana
Креативный директор цифрового формата at Wolf BCPP
Santiago , Chile
ЗаголовокThe Memory Dial
Агентство
Кампания The Memory Dial
Рекламодатель Museum of Memory and Human Rights
Бренд Museum of Memory and Human Rights
Дата первой трансляции/Публикации 2018 / 9
Бизнес сектор Музеи и памятники
Слоган Reliving the first day of a dictatorship, to help new generations understand the value of human rights.
История In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
философия Reliving the first day of a dictatorship, to help new generations understand the value of human rights.
Проблема In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen.
Результат To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
Тип медиа Радио
Длина
Больше информации http://www.sintonizaconlamemoria.cl
Исполнительный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Креативный директор цифрового формата
Директор рабочей группы клиента
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