Моя последняя работа
SEE ALL WORKNot a Home / Car
Not a Home / Tent
If You Leave Me Now
London
Обо мне
Bilingual Associate Creative Director (English / Spanish) from Chile, currently working at SCHAFER CONDON CARTER, Chicago.
14 years of experience working in countries like Chile, Colombia, and USA for LATAM, Caribe, US Hispanic and US General Markets with a wide variety of clients such as Coca-Cola (Caribe and Central America), Kentucky Fried Chicken (Caribe and LATAM), Pepsico, Molson Coors, Burger King, Chicago Cubs, Indiana Pacers, USA Today, Kia Motors, Volvo Cars, Huawei Mobile, Virgin Mobile, Dunkin’ Donuts, Uber, ESPN, Fox Sports, to name a few; Achieving more than 100 recognitions in various international advertising awards festivals like London International Awards (Including the first GRAND LIA of Colombia and Ecuador), Cannes Lions (1st Chilean creative, winning in the Social & Influencer category), The One Show, Clios, Young Lions Competitions, Korea Mad Stars, WINA Festival, Wave Festival In Rio, El Ojo de Iberoamérica, FIAP, El Sol, El Dorado, PHNX, Effie, ACHAP, among others.
Языки
- Английский - Pro
- Испанский - Native
Опыт в секторе
Премии
- 2023 PHNX Awards
- 2023 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2022 MAD STARS
- 2022 CLIO Awards
- 2021 MAD STARS
- 2019 MAD STARS
- 2019 Cannes Lions International Festival of Creativity
- 2018 Cannes Lions International Festival of Creativity
- 2018 ACHAP
- 2018 El Ojo de Iberoamérica
- 2017 LIA
Моя работа
SEE ALL WORKLos Angeles
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Munich
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Paris
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Blockbuster
- БРЕНД:
- Fundación Meri
- АГЕНТСТВО:
- BERLIN SCL
7up Gold
- БРЕНД:
- Fundación Meri
- АГЕНТСТВО:
- BERLIN SCL
Cheetos
- БРЕНД:
- Fundación Meri
- АГЕНТСТВО:
- BERLIN SCL
Должности
Associate Creative Director
Chicago, United States
March 2022 - В настоящее время здесь (2 года 1 месяц)
Moved in to Chicago to work as an Associate Creative Director at SCC for the accounts of Chicago Cubs, Indiana Pacers, USA Today, Angostura Bitters, Casey's General Stores, among others.
Not a Home / Car
- БРЕНД:
- Humanly
Not a Home / Tent
- БРЕНД:
- Humanly
If You Leave Me Now
- БРЕНД:
- Casey's Pizza
- АГЕНТСТВО:
- Schafer Condon Carter
Executive Creative Director
BERLIN SCL
Chile
February 2021 - March 2022 (1 год 1 месяц)
I led the entire creative department of BERLÍN, the new branding and production company from McCann Worldgroup/IPG in Chile. In charge of the creativity for Movistar, Energy Fitness Clubs, Chilean Government, Unicef, Statkraft, Antofagasta Minerals, among others.
Managed the creativity of a 10-people team dedicated to working with Burger King, Molson Coors, Blue Moon, Crush Orange, Volvo Cars, and Uber. In less than a year, I helped the agency to achieve their first Cannes Lions ever. Even we got featured work in Adweek, Advertising Age, and Design Taxi.
London
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Los Angeles
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Munich
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Paris
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
The Referendum Whopper
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
Burger King's Virtual Homecoming
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Wolf BCPP
The Memory Dial
- БРЕНД:
- Museum of Memory and Human Rights
- АГЕНТСТВО:
- Wolf BCPP
Creative Director
Raya
Santiago, Chile
October 2017 - July 2018 (9 месяцев)
I helped build and lead a 16-people team dedicated to the integrated creativity (Traditional channels, Digital & Social, Trade marketing) of Huawei. Together we made one of the most successful content campaigns of the brand, selected on the annual Top 3 Youtube Leaderboard Ads with more than 12 million views.
World’s Hardest Treks
- БРЕНД:
- Chile Travel
- АГЕНТСТВО:
- Raya
Associate Creative Director/Copywriter
Findasense
Bogota, Colombia
January 2017 - October 2017 (9 месяцев)
Part of the Coca-Cola regional team responsible for boosting the creativity of all the Central American and Caribbean region. In less than six months, I helped the company achieve its first shortlist at Cannes Lions and the first Grand Prix at London International Awards for Colombia and Ecuador.
Billboard Houses
- БРЕНД:
- 46664/Coca-Cola
- АГЕНТСТВО:
- Findasense
I moved to Colombia to work as a Bilingual Sr. Copywriter at Ogilvy, leading the creative work for Kentucky Fried Chicken LATAM (33 countries) and Kia Motors (participating in local campaigns and regional pitches). Here, I was recognized as the best creative of Ogilvy Colombia, reaching 1st place in the Annual Heart Ranking.
I worked with some of the country’s biggest brands like CCU (Pepsico), TVN, and the Chilean Government. During this period, I became the youngest copywriter to win the ACHAP Radio Grand Prix for two years in a row, and the agency selected me to be one of their Cannes Lions delegates in 2013.
Образование
Other professional activities
PHNX Tribute 2020
Awards Jury Member
FIAP 2022
Awards Jury Member
The One Club, New York
Chicago Portfolio Night 2022 - Jury Member
London International Advertising Awards
Creative LIAisons 2021 - Mentee
MAD STARS, Busan
Awards Jury Member 2021
International advertising festival “White Square” (Minsk, Belarus)
Awards Jury Member 2020
Cannes Lions International Festival of Creativity, London
Young Lions Competitions CHILE - Awards Jury Member 2019
PHNX 2024
Awards Jury Member
