Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, United States
ЗаголовокBurger King's Virtual Homecoming
Агентство
Кампания Burger King's Virtual Homecoming
Рекламодатель Burger King
Бренд Burger King
Дата первой трансляции/Публикации 2020 / 8
Бизнес сектор Рестораны и кафе быстрого приготовления
Слоган The first Burger King you can visit online, to win Whoppers in real life
История During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
философия The first Burger King you can visit online, to win Whoppers in real life
Проблема During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Результат With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Тип медиа Азартные игры
Длина
Главный креативный директор
Креативный директор
Арт-директор
Копирайтер
Директор рабочей группы клиента
Делопроизводитель

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