Kenny Quiroz
Senior Creative Copywriter at Fahrenheit DDB
Lima, Peru
ЗаголовокRetro Smart Device
Агентство
Кампания Retro Smart Device
Рекламодатель Real Plaza Malls
Бренд Real Plaza Malls
Дата первой трансляции/Публикации 2021 / 5
Бизнес сектор Универсальные магазины, супермаркеты
Слоган Retro Smart Device
История Imagine not being able to go out for more than a year and understand little about technology. This is the case of hundreds of older adults who live in different nursing homes in Peru. That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the '50s with artificial intelligence and commands made with them in mind. This is how we facilitate today's technology, with one that they already know.
философия Facilitate today's technology, with one that older adults already know
Проблема At Real Plaza Malls, we have had a commitment to older adults for years. This year, those who live in nursing homes were unable to visit us due to the situation the world is going through.
Результат That is why, at Real Plaza Malls, we developed the Retro Smart Device, a console from the 1950s with artificial intelligence based on google technology and made commands designed for them.
Тип медиа Прямой маркетинг
Длина
Больше информации https://youtu.be/0PuWYYDOTYc
CCO
Главный исполнительный директор (CEO)
DGC
Head of Art
Creative Director
Креативный директор
Арт-директор
Creative Copywriter
Head of Planning
Planning Director
Planners
Planners
Медиа-планировщик
Директор бренда
Brand Supervisor
Brand Executive
Brand Executive
Production Director
Продюсер
Продюсер

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