Заголовок | Shed a light |
Агентство | Familjen |
Кампания | The Lost Light |
Рекламодатель | Alla Kvinnors Hus |
Бренд | Alla Kvinnors Hus |
Дата первой трансляции/Публикации | 2022 / 12 |
Бизнес сектор | Против бытового насилия и сексуального насилия |
История | Sweden's largest women's shelter – All Woman’s House – remembers the women lost to domestic violence in 2021 with a traditional Swedish Advent candle. Last year, 24 women were murdered in Sweden, many by someone close to them. In acknowledgement to these dark statistics, All Woman’s House produced an Advent candle – The Lost Light – with 24 names, one for each woman who was murdered in 2021. The Advent candle is a deep rooted tradition in Swedish households and an important countdown until Christmas Eve, the 24th of December. The candles usually hold the number 1 to 24 representing the days, but this year All Woman’s House added a name to each number. |
Тип медиа | Газета |
Главный исполнительный директор (CEO) | Nina Amjadi |
Арт-директор | Oskar Ferm |
Creative Lead | Oskar Ferm |
Копирайтер | Lia Merkel |
Creative Lead | Lia Merkel |
Дизайнер | Elin Eskilsson |
Design Lead | Elin Eskilsson |
Креативный директор | Johan Helander |
Графический дизайнер | Johan Olsson |
Заключительные изображения | Anders Wikström |
Копирайтер | Josefin Svensson |
Копирайтер | Philip Israelsson |
Арт-директор | Alexandra Karsberg |
Арт-директор | Micaela Gyllerström |
Фотограф | Henrik Berglund |
Motion/Design | KJ Sanfer |