| Заголовок | Let’s Summer News |
| Заголовок (оригинальный язык) | Partiu Verão, Let's Samba, Let's Carnival |
| Агентство | AlmapBBDO |
| Кампания | Let’s Summer |
| Рекламодатель | Alpargatas |
| Бренд | Havaianas |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Обувь унисекс |
| философия | Havaianas keeps on spreading the spirit of Brazilian summer in its new global campaign, created by AlmapBBDO. This time, the concept Let’s Summer/ Partiu Verão, inviting people from different countries to dive into this laid-back way of life – light, vibrant, and happy – is expressed in a variety of invitations, encouraging people to make the most of the spirit of the season. The brand is a spokesperson for summer across five continents, no matter what time of year. The campaign shows that you can experience all these sensations from wherever you are, just by putting on a pair of the original Brazilian flip-flops. The main message – of diving into the spirit of Brazilian summer – is expressed in themed invitations that encourage people to liven up, make friends, dance samba, and enjoy every moment, among other suggestions. After all, Brazilian summer is about more than just sun, beaches, and the sea: it contains an entire world of vibes, styles, and expressions that have made it unique and world-famous. The invitations themselves are illustrated and Risographed, presenting a colorful, lively universe. In both static and animated forms, they can be seen in posts on social media, digital media, urban installations, billboards, posters, point-of-sale material, and print ads that interact with different formats in publications across the world. The campaign also includes initiatives featuring local influencers, which are adapted to help each country best understand the spirit of Brazilian summer. |
| Тип медиа | Digital |
| Длина | |
| Генеральный креативный директор | Luiz Sanches |
| Исполнительный креативный директор | Bruno Prosperi |
| Креативный директор | Keka Morelle |
| Креативный директор | Marcelo Nogueira |
| Креативная команда | Andre Vervloet |
| Креативная команда | Pedro Corbett |
| Креативная команда | Vitor Rolim |
| Дизайнер | Andre Vervloet |
| Дизайнер | Carlos Yanke |
| Дизайнер | Gabriella Gelhorn |
| Дизайнер | Giulia Ferrarezi |
| Дизайнер | Laís Fernanda Lira |
| Дизайнер | Lucas Cabrini |
| Дизайнер | Vitor Rolim |
| Дизайнер | Yulia Syresenkova |
| Продакшн Студия | ACACA Studio |
| Директор | Rael Falkenbach |
| Директор | Ricardo Maximo |
| Coordination | Thabata Eleutério |
| 2D Художник | Bruno Brasil |
| 2D Художник | Robério Reis |
| 2D Художник | Denise Barbosa |
| 2D Художник | Ricardo Maximo |
| Закупщик художественного оформления | Teresa Setti |
| Закупщик художественного оформления | Stephanie Biekarck |
| 3D художник | Adelmo Barreira |
| Иллюстратор | Estúdio Pum Sao Paulo |
| RTVC | Vera Jacinto |
| RTVC | Diego Villas Boas |
| Client Services | Cristina Chacon |
| Client Services | Mariana Silveira |
| Client Services | Fabíola Loureiro |
| Client Services | Warley Vieira |
| Client Services | Caroline Pavesi |
| Client Services | Illana Roque |
| Группа планирования | Cintia Gonçalves |
| Группа планирования | João Gabriel Fernandes Da Silva |
| Группа планирования | Mariana Corradi |
| Группа планирования | Camila Tosi |
| Медиа-команда | Carla Durighetto |
| Медиа-команда | Paula Kosugi |
| Approval Client | Carla Schmitzberger |
| Approval Client | Barbara Miranda |
| Approval Client | Eliana Vilches |
| Approval Client | Bruno Montejorge |
| Approval Client | Maria Fernanda Candeloro |
| Approval Client | Laura Varante |
Больше работы
СМОТРЕТЬ ВСЕLet's Summer
- БРЕНД:
- Alpargatas
- АГЕНТСТВО:
- AlmapBBDO
Let's Summer
- БРЕНД:
- Alpargatas
- АГЕНТСТВО:
- AlmapBBDO