Заголовок | What If It Was Your Child |
Агентство | ACW Grey |
Кампания | Shanti house- Garbage goumet |
Рекламодатель | Shanti House |
Бренд | Shanti House |
Posted | Март 2018 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
Слоган | What If It Was Your Child |
История | In Israel there are over 14,000 homeless children. Without social structure and any living conditions, they often experience violence, sexual assault and drug abuse. Shanti House is an organization that serves as a temporary shelter for youth at risk. For over 150 children it's a place called home. Unlike the popular stereotype, these children came from every city, every neighborhood and every home. This year, to help raise awareness to Shanti House, we decided to create a unique campaign. On International Children's Day, we've teamed up with Ziv Koren, Israel's leading photographer, to create a special photo exhibition of homeless children in Israel. Invitations were sent to dozens of people, but they were in for a surprise – the children in the photos, were their own. The parents' reactions were documented in this movie with a very simple massage – what if it was your child. |
Тип медиа | Мероприятия |
Длина | |
Рекламное Агентство | ACW Grey |
Исполнительный креативный директор | Tal Riven |
Креативный директор | Asa Keren |
Креативный директор | Yonatan Title |
Копирайтер | Ido Cohen |
Копирайтер | Guy Raviv |
Planning Director | Omri Gitter |
Руководитель группы по связям с рекламодателями | Sandra Zlatkovski |
Специалист по работе с заказчиками | Noa Dabush |
Управляющий производством | Gal Yakkov |
Продюсер | Nava Siman Tov |
Video Director | Guy Michael |
Оператор-постановщик | Alon Grego |
Фотограф | Ziv Koren |
Редакционная компания | Point Of You |
Производство (Агентство) | Babushka Productions |
Музыкальный креативный директор | Tomer Biran |