| Заголовок | Send your children to war |
| Агентство | Energy BBDO |
| Кампания | New Recruits |
| Рекламодатель | Change the ref |
| Бренд | Change the ref |
| Дата первой трансляции/Публикации | 2023 / 4 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | The activation, ‘New Recruits’ is Change the Refs latest effort to ignite a movement to ban ‘weapons of war’. The catalyst for this idea started with a tweet. When President Biden shared the statistic that over the last two decades, more school-aged children have died from guns than on-duty police officers and active-duty military combined, it shook us to our core. |
| философия | The idea places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. ‘New Recruits’ places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. The event will take place at a ‘faux-recruitment’ centre. The key message is: “Send your children to war. It’s safer than sending them to school.” The idea is designed to come to life across a variety of channels, from OOH, to social, digital placements, radio and even in a physical location; a ‘faux-recruitment’ centre that we created in Montclair, NJ. The goal now is to raise awareness about the crushing reality our children face every day, amplify awareness for the Change the Ref organisation, and push for a ban on weapons of war. |
| Тип медиа | Печать |
| Длина | |
| Music / Sound Design | Human |
| Менеджер по рекламе | Patricia Oliver |
| Менеджер по рекламе | Manuel Oliver |
| Менеджер по рекламе | Anna Johnson |
| Главный креативный директор | Luiz Sanches |
| Главный креативный директор | Josh Gross |
| Креативный директор | Charles Foley |
| Creative Director, Copywriter | Gary du Toit |
| Copywriter / Art Director / Retoucher | Charles Foley |
| Арт-директор | Lance Vining |
| Руководитель производства | Alex Gianni |
| Продюсер агентства | Hayley Baldwin |
| Public Relations | Olivia Dames |
| Public Relations | Laurie Parish |
| Менеджер по делам бизнеса | Kathleen Bannon |
| Директор | Flynn Drew |
| Менеджер студии | Mitch Monzon |
| Исполнительный продюсер | Jeff Davis |
| Продюсер | Serena Lignel |
| Управляющий делами | Peter Loftus |
Больше работы
СМОТРЕТЬ ВСЕSend your children to war
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Energy BBDO
Send your children to war
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Energy BBDO
Tail Orchestra
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- Pedigree
- АГЕНТСТВО:
- BBDO New York
New Recruits
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Energy BBDO
Gun violence - short version
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Energy BBDO
Gun violence
- БРЕНД:
- Change the ref
- АГЕНТСТВО:
- Energy BBDO
Remember OKX
- БРЕНД:
- OKX
- АГЕНТСТВО:
- BBDO New York
A Bloody Nightmare
- БРЕНД:
- American Red Cross
- АГЕНТСТВО:
- BBDO New York
Make it Hot
- БРЕНД:
- Bacardi X Major Lazer
- АГЕНТСТВО:
- BBDO New York