| Заголовок | Tiger's Arrived |
| Агентство | Officer & Gentleman |
| Кампания | Tiger's Arrived |
| Рекламодатель | Paddy Power PLC |
| Бренд | Paddy Power |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Лотерея и азартные игры |
| Слоган (оригинальный язык) | TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES |
| философия | Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top of his game is a remarkable one after he hit rock bottom when an unsuspecting fire hydrant proved no match for his black Cadillac Escalade back in 2009. The image became an iconic symbol of the beginning of his fall from grace, both in his personal life and professionally. To celebrate the impact of his epic return to form following his recent Masters triumph, and represent the many challenges he has overcome in the past decade, Paddy Power erected a giant billboard outside Portrush to wish him well ahead of this weekend. The initial billboard, which is the equivalent in size to a double decker bus, features a SUV shaped hole ripped through it. A second billboard has a 3 tonne Cadillac Escalade plunged into it and is emblazoned with the words; ‘TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES’ |
| Тип медиа | Рекламный щит |
| Длина | |
| Менеджер по рекламе | Paul Mallon |
| Исполнительный креативный директор | Javi Iñiguez de Onzoño |
| Исполнительный креативный директор | Alex Katz |
| Управляющий директор | José Ortiz |
| Account Management Team | Inma Ortega |
| Account Management Team | Marta Cintero |
| Арт-директор | Alex Katz |
| Арт-директор | Luis Álvarez |
| Арт-директор | Juanlu Poza |
| Копирайтер | Javi Iñiguez de Onzoño |
| Копирайтер | Mónica Gramunt |
| Анимация | Luis Álvarez |
| AV Production | Event Junkies |
| Event Production | Catapult |
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