Заголовок | #NotJustACadburyAd |
Агентство | Ogilvy India |
Кампания | #NotJustACadburyAd |
Рекламодатель | Mondelez International |
Бренд | Cadbury Celebrations |
Дата первой трансляции/Публикации | 2020 |
Бизнес сектор | Шоколад, батончики, конфеты, жевательная резинка |
История | Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Sukesh Nayak |
Главный креативный директор | Kainaz Karmakar |
Главный креативный директор | Harshad Rajadhyaksha |
Исполнительный креативный директор | Neville Shah |
Креативный директор | Hemant Sharma |
Креативный директор | Sagar Jadhay |
Директор по стратегическому планированию | Ganapathy Balagopalan |
Planning Director | Prasidh Dalvi |