| Заголовок | The Cancer Cover |
| Brief | Norway is world leading when it comes to melanoma, and almost 90% of the cases are connected to UV radiation. To remind Norwegian women about the importance of protecting their skin, KK (Norway’s biggest women's magazine) teamed up with the Norwegian Cancer Society to create a special summer edition: thanks to a special UV sensitive ink, the cover model develops skin cancer when the magazine lies unprotected in the sun. |
| Агентство | Try Reklamebyrå |
| Кампания | The Cancer Cover |
| Рекламодатель | KK |
| Бренд | Brand Reputation and Social Responsibility |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Газеты, журналы, книги |
| История | KK is Norway's biggest womens magazine. |
| Тип медиа | Фирменные книги |
| Креативная команда | Caroline Riis |
| Креативная команда | Eirik Sørensen |
| Client Director | Kristina Skogen |
| Продюсер | Marianne Eskeland |
| Дизайнер | Terje Johansen |
| Aller Strategic Advisor | Kathrine Røst Nilsen |
| Motion Designer | Syver Lauritzen |
| Motion Designer | Rebecca Thaule |
| Звук | Kim M. Jensen |
| Продюсер | Andreas Roel Vevle |
| Советник по связям с общественностью | Robin Idland Krüger |
| Советник по связям с общественностью | Aliaa Neolle Hamza |
| Главный редактор | Ingeborg Helldal |
| Редактор | Stine Therese Strand |