Bloknot Anapa - "Our Sea"

LLC GRAPE Russia

2189

Заголовок	Our Sea
Агентство	LLC GRAPE
Кампания	Our Sea
Рекламодатель	Bloknot Anapa
Бренд	Bloknot Anapa
Posted	Февраль 2020
Бизнес сектор	Свежая рыба и морепродукты
История	The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Тип медиа	На открытом воздухе / вне дома
Креативный директор	Artem Filimonov
Креативная команда	Marat Arutyunov
Арт-директор	Vladimir Lifanov
Дизайнер	Anastasia Ashukina
Дизайнер	Fedor Nozdrin
Дизайнер	Igor Smirnov
Продюсер	Valeria Mamaeva
Продюсер	Ksenia Boyarkina
Motion Designer	Andrey Geraskin
Motion Designer	Evgenia Maksimova
Колорист	Dmitry Litvinov