Volvo - "Be Safe, Be Late : Zoe (en)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgium

Премии

5073

Это объявление является частью "ACT Responsible Collection"

Бренд: Volvo
Страна: Belgium

Рекламодатель: Volvo

Заголовок	Be Safe, Be Late : Zoe (en)
Агентство	FamousGrey
Кампания	Be Safe, Be Late
Рекламодатель	Volvo
Бренд	Volvo
Дата первой трансляции/Публикации	2020 / 8
Бизнес сектор	Легковые автомобили
Слоган	Be Safe, Be Late - Be Late For Work
История	Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.
философия	Most exciting day of the year The campaign, aimed at all Belgians, is an initiative by Volvo and has already gained support from an impressive group of Belgian companies, who will allow their employees to arrive late for work on the 1st of September. This exciting day marks the first day of school for children in Belgium aged 3 to 18 years old. Their parents are often just as stressed; 40% of the Belgian parents say they feel stressed, and 25% even feel anxious, according to a survey conducted by Volvo. These sentiments of pressure lead to more accidents, according to the Vias institute survey: commutes from and towards school occupy 85% of the traffic during morning rush (from 7 to 9 am) and unfortunately, 44% of accidents occur during this intense period in traffic. That’s why FamousGrey came up with the ‘Be Safe, Be Late' campaign for Volvo to make the 1st of September the safest day of the year instead. The true stars of the campaign… The powerful message of this campaign does not only appeal to parents, but also calls for employers to offer more flexible working hours on this particular day. And of course, children steal the show in this campaign, as they are our most precious passengers. The images of the campaign were shot by Belgian photographer Frieke Janssens and are spread via social media and DOOH. This is supported by PR- and influencer campaign, developed by Famous Relations. Of course, Volvo sets the example and has announced that they will be starting late at work together with their partners on the 1st of September. A great number of Belgian employers signed up as well, such as Deutsche Bank, Proximus, JCDecaux, Basic Fit and Mindshare. A landing page helped employers to implement this initiative by offering communication material.
Тип медиа	Социальные медиа
Длина	15 seconds
Больше информации	https://www.volvocars.com/nl-be/c/BeSafeBeLate
Менеджер по рекламе	Balder D’hondt
Менеджер по рекламе	Lolita Swanet
Менеджер по рекламе	René Aerts Jr.
Креативный директор	Peter Ampe
Креативная команда	Yana Gestels
Креативная команда	Zoé De Priester
Account Management Team	Olivia Naudts
Account Management Team	Matthias Roose
Account Management Team	Klaartje Vanmulders
Стратегический планировщик	Floris Adriaenssens
Production Director	Charlotte Bodson
RTV Production	Marie Libouton
Производство фото	Bounce Rocks
Исполнительный продюсер	Roxane Lemaire
Продюсер	Lauranne Crahay
Фотограф	Frieke Janssens
Послепроизводственный этап	FamousGrey Productions
Редактор	Sven Vanhee
Редактор	Jasper De Ryck
Продюсер пост-производства	Sara De Grave
Производство аудиофонограмм	FamousGrey Productions
Web Team	Nele Boets
Web Team	Stijn Swinnen
Web Team	Kaspar Verstraete
DTP	Anne-Sophie Tonnelier
PR-агентство	Famous Relations, Groot-Bijgaarden
PR Team	Kathy Van Looy
PR Team	Déborah de Klerck
PR Team	Astrid Mattelaer
Медиа-агентство	Mindshare Belgium
Медиа-команда	Charlotte Massa