Заголовок | Trolley - The Epic Mission |
Агентство | BBH |
Кампания | Trolley - The Epic Mission |
Рекламодатель | Tesco Mobile |
Бренд | Tesco Mobile |
Дата первой трансляции/Публикации | 2022 / 4 |
Бизнес сектор | Персональная беспроводная связь |
История | The TV ad sees the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way - from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike - before finally reaching a distressed customer, to save them from their mid-contract price increase. |
философия | Tesco Mobile has launched a nationwide integrated campaign across TV, radio, print, OOH and digital video, as the network continues to bring the best of Tesco to mobile. Launching 1 April, the campaign is the latest in Tesco Mobile’s creative platform Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t. Leaning in to the helpfulness of Tesco, Tesco Mobile’s latest campaign shows the different ways the network is on the customer’s side with three OOH food-inspired creatives. With prices that stay fixed for the duration of a contract, 99% UK 4G coverage and the ability to earn Clubcard points on every bill – Tesco Mobile is the super helpful network. The film was directed by 32 through production company Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Pulse Films |
Послепроизводственный этап | Electric Theatre Collective |
Редакционная компания | The Assembly Rooms |
Звук | Factory Studios |
Креативная команда | Tom Chancellor |
Креативная команда | Gavin Torrance |
Креативный директор | Uche Ezugwu |
Исполнительный креативный директор | Helen Rhodes |
Стратег | Harry Guild |
Стратегический директор | Ed Kurdland |
Бизнес-лидер | Holly Ripper |
Делопроизводитель | Alexandra Keenan |
Специалист по работе с заказчиками | Ella McNicholas |
Специалист по работе с заказчиками | Keren Jones |
Senior Account Director | Tessa Cranfield |
Senior Account Director | Bella Bertolotti |
Директор | 32 |
Продюсер агентства | Tracy Macassey |
Продюсер вспомогательного агентства | Tina Mwazange |
Исполнительный продюсер | Lucy Kelly |
Продюсер | George Saunders |
Оператор-постановщик | Ray Coates |
Редактор | Eve Ashwell |
Руководство музыкальных рядов | Hywel Evans |
Продюсер печати | Ruth Armitt |
CGI | Illusion |
Artwork & Retouching | Wellcom |
Медиа-агентство | MediaCom |
Media Partner | James Parnum |
Media Business Director | Jessica Mitchwell |
Media Senior Associate Director | Nicola Evans |
Media Account Manager | Libby Watling |
Media Strategy Director | Greg Newman |
Media Senior Associate Director AV | Nick Docker |
Media Digital Account Director | Frankie Cook |
Media Digital Account Planner | Ashley Best |
Media Audio Account Director | Estelle Miguet |
Media Audio Account Director | Luke Turner |
OOH Account Manager | Alice Tullet |
OOH Production Company | Kinetic |