| Заголовок | Cowboy |
| Агентство | Droga5 |
| Кампания | Cowboy |
| Рекламодатель | Amazon |
| Бренд | Amazon Alexa |
| Дата первой трансляции/Публикации | 2022 / 2 |
| Бизнес сектор | Другие услуги Интернет |
| История | Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West. The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects. A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV. As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Trim Editing |
| Талант / Актер ... | Monte Bell |
| Талант / Актер ... | Ginger Jacoby |
| Global Chief Creative Officer | Simon Morris |
| Продакшн Студия | Park Pictures |
| Главный креативный директор | David Kolbusz |
| Исполнительный креативный директор | Shelley Smoler |
| Креативная команда | Ethan Bennett |
| Креативная команда | Liam Crerar |
| Управляющий директор | Heather Cuss |
| Директор рабочей группы клиента | Max Levine |
| Специалист по работе с заказчиками | Rob Henderson |
| Директор по стратегии | Damien Le Castrec |
| Руководитель производства | Chris Watling |
| Руководитель производства | Peter Montgomery |
| Продюсер агентства | Josh Sanders |
| Продюсер вспомогательного агентства | Manon Rees. |
| Продакшн Студия | Park Pictures |
| Директор | Lance Acord |
| Исполнительный продюсер | Stephen Brierley |
| Продюсер Продакшн Студии | Caroline Kousidonis |
| Оператор-постановщик | Lance Acord |
| Редактор | Paul Hardcastle |
| Заместитель редактора | Ben Elkaim |
| Продюсер Продакшн Студии | Noreen Khan |
| Послепроизводственный этап | Time Based Arts, London |