Заголовок | Smart Working? |
Агентство | Le Pub |
Кампания | Smart Working? |
Рекламодатель | Heineken |
Бренд | Heineken 0.0 |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
философия | Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart working skip the drinks or switch to smart-drinking, with Heineken 0.0 |
Тип медиа | Телевидение |
Длина | |
Рынок | Netherlands |
Sr. Director Global | Bram Westenbrink |
Director Global Communication | Daniela Iebba |
Director Global Digital | Rob van Griensven |
Global Digital Manager | Laurens Griep |
Global Chief Creative Officer | Bruno Bertelli |
Агентство | Publicis Italy |
Главный креативный директор | Cristiana Boccassini |
Global Executive Creative Director | Mihnea Gheorghiu |
Global Executive Creative Director | Milos Obradovic |
Global Creative Director | Sandra Bold |
Творческий руководитель | Marie Poumeyrol |
Senior Art Director | Alex Eftimie |
Senior Copywriter | Ruxandra Drilea |
Senior Strategist | Margherita Tuvo |
Head of TV Production | Francesca Zazzera |
Телепродюсер агентства | Eva Maio |
Global Client Services Director | Eleni Charakleia |
Директор рабочей группы клиента | Codruta Arbore |
Руководитель группы по связям с рекламодателями | Letizia Cantu |
Продакшн Студия | The Family |
Директор | Andrew Lang |
Оператор-постановщик | Fabio Casati |
Сценограф | Luca Vitetta |
Управляющий директор | Ada Bovini |
Продюсер | Annalisa Bronzi |
Редактор | Fabrizio Squeo |
Послепроизводственный этап | Boomerang |
Музыка | Sizzer |