Volvo Trucks - "On the road for everyone"

SoWhat

SoWhat Curitiba, Brazil

2503

Это объявление является частью "ACT Responsible Collection"

Бренд: Volvo Trucks
Страна: Brazil

Рекламодатель: Volvo Trucks

Заголовок	On the road for everyone
Агентство	SoWhat
Кампания	On the road for everyone
Рекламодатель	Volvo Trucks
Бренд	Volvo Trucks
Дата первой трансляции/Публикации	2020 / 4
Бизнес сектор	Грузовые автомобили, пикапы
философия	The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
Тип медиа	Веб-фильм
Длина	68 seconds
Executive Creative Direction	Rodrigo Poersch
Executive Creative Direction	Marcelo Bacellar
Копирайтинг	Pedro Eilert
Арт-директор	Marcelo Bacellar
Специалист по работе с заказчиками	Bruno Lunardon
Специалист по работе с заказчиками	Anna-Lucia Afonso
Продюсер	Akira Miyake
Менеджер по рекламе	Daniel Mello
Менеджер по рекламе	Alessandra Almada
Производство аудиофонограмм	Canja