Ease Labs - "Beauty Hidden Blue"

McCann Health Brazil

McCann Health Brazil São Paulo, Brazil

Премии

1470

Это объявление является частью "ACT Responsible Collection"

Бренд: Ease Labs
Страна: Brazil

Рекламодатель: Ease Labs

Заголовок	Beauty Hidden Blue
Агентство	McCann Health Brazil
Кампания	The Beauty Hidden Inside Cannabis
Рекламодатель	Ease Labs
Бренд	Ease Labs
Дата первой трансляции/Публикации	2021 / 12
Бизнес сектор	Здоровье и фармацевтические изделия
Слоган	The Beauty Hidden Inside Cannabis
История	The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Тип медиа	Печать
Директор	Thiago Silva
Оператор-постановщик	Felipe Lion
Редактор	Lucas Mello
Копирайтер	Fernando Franchim
Арт-директор	Eduardo Basque
Креативный директор	Alessandra Gomes
Исполнительный продюсер	Ycaro Prata
Исполнительный продюсер	Karen Xavier
Директор рабочей группы клиента	Ana Padinha
Главный исполнительный директор (CEO)	Joao Consorte
Исполнительный продюсер	Themistocles Silva
Исполнительный продюсер	Jessica Brockestayer
Колорист	Ricardo Herling
Продакшн Студия	Deep Films
Послепроизводственный этап	Deep Films
Звукорежиссер	Studio Tesis