| Заголовок | Omar |
| Агентство | Grey Worldwide Mexico |
| Кампания | Daily hurricanes |
| Рекламодатель | Reinserta |
| Бренд | Reinserta |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Против бытового насилия и сексуального насилия |
| История | In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco. The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico. We decided, together with Reinserta, a non-profit organization that, since its foundation, seeks care and protection for children and adolescents in contact with violence in Mexico, to carry out a campaign in record time to obtain donations that would help rebuild the shelter of hundreds of girls, but above all that would help them rebuild their lives. |
| Тип медиа | Печать |
| Креативный директор группы | Micho Sanchez |
| Креативный директор | Gerardo Vila |
| Арт-директор | Franciso Escalante |
| Арт-директор | Micho Sanchez |
| Арт-директор | Mario Berber |
| Копирайтер | Gerardo Vila |
| Chief Commercial Officer | Alexis Ospina |
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- АГЕНТСТВО:
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