We decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
The french soccer Ligue (LFP) and the association Solidarité Femmes wanted to take action for the International Day for the Elimination of Violence against Women. So we decided to created on instagram “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.