FQSA - "Loved ones forget themselves too"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

2779

Это объявление является частью "ACT Responsible Collection"

Бренд: FQSA
Страна: Canada

Рекламодатель: Fédération Québécoise des Sociétés Alzheimer

Заголовок	Loved ones forget themselves too
Агентство	Cossette Communication-Marketing
Кампания	Loved ones forget themselves too
Рекламодатель	Fédération Québécoise des Sociétés Alzheimer
Бренд	FQSA
Дата первой трансляции/Публикации	2021 / 3
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
Слоган	Loved ones forget themselves too
История	While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”
Тип медиа	Печать
Фотограф	Christian Tremblay
Менеджер по рекламе	Sylvie Grenier
Менеджер по рекламе	Laure Barnouin
Главный креативный директор	Peter Ignazi
Главный креативный директор	Louis-Philippe Tremblay
Креативный директор	Richard Rochette-Villeneuve
Копирайтер	François-Julien Rainvillea
Арт-директор	Alexandre Jutras
Арт-директор	Dorian Coureau
Стратегический бизнес руководитель	Mario Deschambault
Стратег	David Thomas
Стратег	Andréane Voyer
Медиа директор	Olivier Gilbert
Медиа директор	Jean-Sébastien David
Продюсер агентства	Mélissa Audette
Продюсер агентства	Michel David
Продакшн Студия	Soma
Оператор-постановщик	Jonathan Decoste
Редактор	Marc Denault
Послепроизводственный этап	Attraction Québec
Звукозаписывающая студия	Lamajeure
Звукооператор	Mathieu Morin