| Заголовок | What if I'm tired? 3 |
| Агентство | Leo Burnett Kyiv |
| Кампания | What if I'm tired? |
| Рекламодатель | Eleos |
| Бренд | Eleos Ukraine |
| Дата первой трансляции/Публикации | 2022 / 6 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say: |
| Тип медиа | Печать |
| Креативный директор | Anatoliy Davydov |
| Копирайтер | Olena Danylchenko |
| Арт-директор | Taras Bondarchuk |
| Главный креативный директор | Jorg Riommi |
| Chief Creative Director | Kosta Schneider |
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