| Заголовок | What Will People Say? |
| Агентство | Synthesis creative lab |
| Кампания | What Will People Say? |
| Рекламодатель | Pepsico |
| Бренд | Energy Drink |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| История | In Uzbekistan, people live not for themselves, but for those around them. Every step, every action can be criticized. Don't dress like that, don't dye your hair this color, don't listen to that sort of music. Everything must follow the public opinion, and you can not stand in its way, or else what will people say?!Adrenaline Rush – a PepsiCo product, in collaboration with rappers and influencers such as Timur Alik'honov who didn't pay attention to what people say and became a popular blogger.Rapper Konsta, who is always criticized but still raising important questions in his lyrics.Husnorik, public criticism after her divorce could not break her.Teacher Azam, a non-standard young teacher who is criticized by the old generation.Jamshidhon, makes socially important content that you never see on TV.With this people who despite public opinion and stay true to themselves we created a manifest for a new generation of Uzbekistanis. A generation that does not agree with the phrase "What will people say."In just a week, Konsta’s video gained 1 million views, with a young population of Uzbekistan being 19 million. Total reach 12 380 000, which is a 65% of young population in Uzbekistan. |
| Тип медиа | Веб-фильм |
| Креативный директор | Farrukh Sharipov |
| Директор по обслуживанию клиентов | Alina Mirzaeva |
| Копирайтер | Sergey Gorobtsov |
| Арт-директор | Timur Aitov |
| Designer | Tim Ko |
| Специалист по работе с заказчиками | Yulia Gerasimova |
| Специалист по работе с заказчиками | Darya Gerasimova |
| Директор по маркетингу | Redkovets Alexande |
| Бренд-менеджер | Suleymanova Lenura |
| Производственная студия | Abstract |
| Продюсер | Bekzod Abduvaliev |
| Директор | Ivan Proskuryakov |
| Оператор-постановщик | Boris Litovchenkо |
| Линейный продюсер | Kamilla Mevlyudova |
| Location Manager | Muzaffar Yusupov |
| Художественный директор по производству | Valeria Mukhametsitdykova |
| Художник-постановщик | Helga Gehler |
| Спецэффекты / видеоэффекты | Evgeniy Shurygin |
| Casting Director | Anita Borisova |
| Makeup artist | Zilola Kokhorova |
| Костюм | Irina Nadtoka |
Больше работы
СМОТРЕТЬ ВСЕWhat Will People Say? (film)
- БРЕНД:
- Energy Drink
- АГЕНТСТВО:
- Synthesis creative lab
Don't get tired (Charchamang)
- БРЕНД:
- Ishonch
- АГЕНТСТВО:
- Synthesis creative lab
Not only the 8th of March (board)
- БРЕНД:
- ISHONCH Home appliance store
- АГЕНТСТВО:
- Synthesis advertising agency
Cool Store (board)
- БРЕНД:
- Ishonch
- АГЕНТСТВО:
- Synthesis creative lab
What Will People Say? (board)
- БРЕНД:
- Energy Drink
- АГЕНТСТВО:
- Synthesis creative lab
Cool Store
- БРЕНД:
- Ishonch
- АГЕНТСТВО:
- Synthesis creative lab