| Заголовок | Alpine's Coded Tweet |
| Агентство | Havas Sports & Entertainment |
| Кампания | Alpine's Coded Tweet |
| Рекламодатель | Alpine |
| Бренд | Alpine |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Автотранспорт |
| История | Athletes contract extension has been revealed tons of different times on twitter, it is no more entertaining for fans. The racing team Alpine wanted to make it more engaging for F1 legend, Fernando Alonso. The pilot published on his official account gibberish incomprehensible tweets. They were in fact coded. Whenever a celebrity write nonsense tweets, the internet starts to wonder what is happening…How his communication advisors let this happened ? Is it a hack ? Is the community manager drunk ?In order to decode the true content of the tweets fans had to decrypt them using « Alpine » as the key code, Fernando’s racing team. These tweets were teasing the pilot prolongation, and unlocking a video after they’ve been decoded. |
| Проблема | Alpine is a french Formula 1 team |
| Тип медиа | Digital |
| Главный исполнительный директор (CEO) | Stéphane Guerry |
| Partner | Raphael Thierry |
| Главный креативный директор | Fabrice Plazolles |
| Копирайтер | Nil Nivière--Schouvaloff |
| Арт-директор | Quentin Clausse |
| Менеджер социальных медиа | Claire Bouvet |
| Head of New Business | Thibaut Arthaud |
| Вице-президент (ВП) | Valérie Planchez |
| Motion Designer | Tristan Lecuyer |
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