Заголовок | WWE Moving Day |
Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
Агентство |
Wunderman Thompson UK
|
Кампания |
WWE Moving Day
|
Рекламодатель |
BT
|
Бренд |
BT Sports
|
Posted | Декабрь 2020 |
Бизнес сектор | ТВ/Радио программы и станции
|
История | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
Тип медиа |
Анализ ситуации
|
Главный креативный директор |
Steve Aldridge
|
Креативный директор |
Christopher Mckee
|
Креативный директор |
Richard Morgan
|
Креативная команда |
Josh Baggott
|
Креативная команда |
Sam Huckle
|
Главный сотрудник клиента |
Matt Steward
|
Управляющий партнер |
Andy Lane
|
Коммерческий директор |
Phil Watson
|
Специалист по работе с заказчиками |
Natalie Wilson
|
Продюсер Продакшн Студии |
Jonah Werth
|
Event producer |
Chloe James
|
Дизайнер |
Tyler Hendy
|
Дизайнер |
Tom Kolodotschko
|
Менеджер проекта |
Nora Svedmark
|