Chris Ferrel

When others in advertising talk about the importance of being well-rounded, they’re usually speaking rhetorically. When Chris does it, he speaks from experience. He’s managed lunch ladies, sold guitars, worked in an oncology clinic, and spent weekends as a line cook–and that was just in his two years after undergrad.
Luckily for us, he went on to earn his master’s in digital media management from St. Edward’s University. Then he set about putting all his knowledge (both traditional and digital) to work for tech startups and some of the nation’s best-known brands in retail, consumer packaged goods, consumer healthcare products, and technology.
At The Richards Group, he’s bettered the digital brands of Snapple, Mott’s, Sub-Zero, Wolf, Summer’s Eve, and Cardinal Health. His efforts have resulted in many brands’ first successful foray into digital video and content marketing, including “Reclaim the Kitchen” for Wolf, “Fresh Food Matters” for Sub-Zero, and the Snapple “Half ’N Half Machine.”
Chris is a digital native and spends his days connecting the dots between online, mobile, and in-store experiences. When he’s not fixated on a liquid-crystal display, he enjoys hanging out with his brilliant wife, Ashley; daughter, Margo; and stubborn Maltese, Charlie.