Chilean Red Cross - "Re-united (Board)"

Porta

Porta Santiago, Chile

Премии

551

Бренд: Chilean Red Cross
Страна: Chile

Рекламодатель: Chilean Red Cross

Заголовок	Re-united (Board)
Агентство	Porta
Кампания	Re-united
Рекламодатель	Chilean Red Cross
Бренд	Chilean Red Cross
Дата первой трансляции/Публикации	2022 / 4
Продукт	Restoring Family Links Program
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: Inspired in a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country’s history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these. A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it.
Тип медиа	Анализ ситуации
Креативный директор	Felipe Porte
Арт-директор	Benjamín Sánchez
Копирайтер	Felipe Alarcón
Продюсер агентства	Constanza Figueroa
Продюсер агентства	Mauricio Alvarez
Фотограф	Nain Maslun
Creative Director	Felipe Porte
Art Director	Benjamín Sánchez
Copywriter	Felipe Alarcón
Agency Producer	Constanza Figueroa - Mauricio Álvarez
Production	Estudio Fe
Post Production	Plataforma Digital - Mantra - Synchroland