| Заголовок | Canyon |
| Агентство | Agencia Vena |
| Кампания | Destinations without Destiny |
| Рекламодатель | We can be Heroes |
| Бренд | We can be Heroes |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | The Amazon River, Titicaca Lake, Gocta Falls: there are hundreds of natural wonders that exist in our country and throughout the planet. But have you ever stopped to think what would happen if these places ran out of water? How would our irresponsibility and carelessness affect these places? Unfortunately, we are already seeing signs of this: forest fires in Chile, loss of water levels in Peru, snowfalls that are now just memories. We cannot allow this situation to continue. The time to act is now. This is the essence of our “Destinations without Destiny" campaign, a reimagining of what these famous natural destinations would be like and what names they would have if our negligence altered their 'destiny' irreversibly. All this with the purpose of raising awareness and opening people's eyes. If we want to preserve these wonders as we know them, we must stop polluting. |
| Тип медиа | Печать |
| Креативный директор | Dennis Kuoman |
| Креативный директор | Jose Luis Leon |
| Creative Art Director | Jose Luis Leon |
| Копирайтер | Sergio Torres |
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