Anuj Shah

Anuj has nearly 20 years experience at various communication agencies in London and overseas, from above the line, integrated, below the line, PR, social, digital and experiential.
A hybrid creative, Anuj has been behind award-winning campaigns and numerous pitch wins for great clients such as ASICS, Baileys, Magners, Cadbury’s, Wrangler and Department for Transport.
He started his career schooled in insight at ATL agencies. However, he always believed ideas beyond typical brief criteria would create more fame.
His outside projects caught media attention, this was earned thinking before he knew what earned was.
He also worked with directors at a production company, producing ‘stuff to be shared’. That’s when a head-hunter introduced him to Denesh.
As the only Asian creative team in London back then, maybe still now, they honed their craft at agencies like BBH and DDB, developed 360 integrated thinking at iris and Elvis, and spent a year being all hands on in everything at W+K India. Skills brought to Deportivo, where they created the award-winning ASICS Blackout Track.
His ambition now is to continue the run of Edelman’s success. To make the agency’s creative output shine in the shiniest shades of shiny.