Marcelo Felício

I started as a copywriter in Rio de Janeiro. I worked for several important agencies in the city, such as McCann, DPZ, Publicis. These led me to São Paulo, where I worked with Nizan Guanaes and other great professionals at the agency Africa.

Then I was asked to join the creative team of Euro RSCG (Havas). I believe I did a good job there because they offered me another position. This time it was to return to Rio de Janeiro and become the CD of Euro RSCG Rio. It was a challenge. I had to coordinate the team, have a true understanding of the work process, strategize and meet with clients. Before I only thought about the creative part, later I developed other attributes, that are also important to the business.

But I wanted to develop myself in the digital area. So I went to London where I had the opportunity to work for a small digital boutique called Pirata London. My quest for digital knowledge did not stop there. A few years later this actually led me to Paris, where I worked at Proximity BBDO. Now I’m a Senior Copywriter at VMLY&R Brazil.

During my career, I have been recognized with some of the most prestigious awards, such as Gold and Silver Lions, Grand Prix at Clio Entertainment, Grand Prix at El Ojo de Iberoamerica, among others.