Executive Creative Director
at
Ogilvy Social.lab Amsterdam
Amsterdam, Netherlands
| Заголовок | Planting Goals |
| Агентство | Ogilvy Social.Lab Netherlands |
| Кампания | Planting Goals |
| Рекламодатель | Panenka Magazine |
| Бренд | Panenka Magazine |
| Дата первой трансляции/Публикации | 2022 / 3 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | Today, Ogilvy Social.Lab Amsterdam and Panenka, an independent football magazine, launch the tree-planting initiative, Planting Goals. We lose the equivalent of 3 football pitches of forest every second. This is bad for our planet, but it's also bad for football fans since they often used trees as goalposts growing up. Panenka and Ogilvy Social.Lab decided to do something about it and combined their love for football with their commitment to sustainability to ensure that every young football player experience nature’s goalpost. In the April 2022 issue of the Panenka magazine, subscribers will receive a package containing tree seeds. By following the simple instructions, readers will be asked to plant the goals of the future. It is as easy as planting a seed in a hole, taking 7 big steps, and planting a second seed in another hole. The 7 big steps are representative of the distance between the two posts of an actual goal. World Tree Day The initiative, coinciding with World Tree Day on the 21st of March, highlights the importance of trees for both human life and the environment. Through this initiative, we will activate the football community to make the Earth a healthier environment for all. The campaign will start in Spain to coincide with the launch of the magazine and will roll-out globally with the support of ex-football players, influencers, football fans, sports journalists, and environmental activists. The ultimate objective is to plant thousands of goalposts globally. Ogilvy Social.Lab Amsterdam tapped into an insight that resonates with anyone who ever played football as a kid: most people have used two trees as goalposts at some point. Panenka uses this insight to encourage all readers to join in on the World Tree Day initiative by planting the trees of the future. Panenka supports initiatives for environmental sustainability and a green and liveable city. Their goal is to use this opportunity to focus attention on the football world’s commitment to a sustainable future in communities and inspire action to further the cause. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Tolga Buyukdoganay |
| Креативный директор | Federico Botella Padilla |
| Креативный директор | Diego Lauton |
| Стратег | Tommy Wigley |
| Продакшн Студия | BeSweet Films |
| Специалист по работе с заказчиками | Murray Robertson |
| Public Relations | Teresa Dos Santos Serra |
| Public Relations | Anouk Slot |
| Public Relations | Emma Demes |
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