Executive Creative Director
at
Ogilvy Social.lab Amsterdam
Amsterdam, Netherlands
| Заголовок | Give a Heart for a Heart Safer City |
| Brief | To draw attention to the problem and make people aware of the crucial distance of 6 minutes, we created Team Heart Safety – a team of runners wearing interactive shirts that display the distance to the nearest AED in real time. Since marathons cross entire cities, we took the route of the Eindhoven Marathon in Philip’s hometown and plotted every AED in the city on it.The interactive shirts turn green when our runners are in a heart safe neighborhood and red when an AED is not available within 6 minutes. Each shirt has a built-in screen made of 850 individually addressable LED’s. The shirt uses GPS to know its own geolocation and a python computer to calculate retrieval times to all known AED locations in the city. The distance to the nearest AED is always displayed on the shirt. |
| Агентство | Ogilvy Social.Lab Netherlands |
| Кампания | Give a Heart for a Heart Safer City |
| Рекламодатель | Philips |
| Бренд | Philips AED |
| Posted | Январь 2021 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Philips is a world leader in health tech, including medical appliances that help save lives in case of cardiac arrest. Every week in The Netherlands, 300 people suffer cardiac arrest. 70% of this takes place outside the hospital. Having an AED within 6 minutes’ reach can mean the difference between life and death. Working with the Heart Foundation, data told us that in the Netherlands there aren’t nearly enough AED’s to meet this crucial requirement. So how could we bring this cause to light in a meaningful way and help Philips achieve its mission of making cities heart safer for everyone? |
| Тип медиа | Digital |
| Главный креативный директор | Tolga Buyukdoganay |
| Креативный директор | Joris Tol |
| Креативный директор | Gijs Sluijters |
| Специалист по работе с заказчиками | Pauline Landa |
| Специалист по работе с заказчиками | Myrte de Jonge |
| Производство | Bandit Amsterdam |
| Музыкальная компания / Композитор | Massive Music |
| Спецэффекты / видеоэффекты | Spook FM |
| Бренд-менеджер | Sandra van Espen |
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