Discovering Hands - "The Blind See More"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germany

Премии

4838

Это объявление является частью "ACT Responsible Collection"

Бренд: Discovering Hands
Страна: Germany

Рекламодатель: discovering hands gUG

Заголовок	The Blind See More
Агентство	Grey Germany GmbH
Кампания	The Blind See More
Рекламодатель	discovering hands gUG
Бренд	Discovering Hands
Дата первой трансляции/Публикации	2018
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	Every year 18.000 women in Germany die of breast cancer. To avoid this, early detection is crucial. Whilst a mammography is painful and only available as preventive check-up for women above 50 years of age, Gynecologist Dr Frank Hoffmann came up with an idea providing early detection: discovering hands. An initiative using special people as tactile examiners who are capable of spotting lumps in breasts twice as accurately as any doctor – blind and visually impaired (B&VI) women. A breakthrough business idea that needed to become famous, accessible and turned into a franchise. To reach as many women as possible we developed a brand design that was equally understandable by sighted people, as well as B&VI – using a mix of Braille and normal font. An activation campaign raised awareness among potential patients with different promotion material at relevant touchpoints. Such as posters and flyers at gynaecologist’s waiting rooms and online banners on women websites. For our recruitment campaign, we not only specifically targeted B&VI people but invented completely new forms of advertising: Braille-printed duct tape turned ordinary objects into recruitment ads. Online banners became audible via screen readers. And the audio description of TV commercials – announcing products completely irrelevant for B&VI such as cars – delivered our message for zero media budget. A media channel that was unused for advertising up to date. Finally, we initiated and helped discovering hands to turn into a franchise business – expanding nationally and globally.
Тип медиа	Телевидение
Длина	112 seconds
Главный креативный директор	Fabian Kirner
Исполнительный креативный директор	Juergen Adolph
Креативный директор группы	Lindsay Cullen
Creative Director	Tim Liedtke
Копирайтер	Michael Draheim
Копирайтер	Kathrin Hagemeister
Арт-директор	Marc Schaede
Арт-директор	Miriam Hugo
Арт-директор	Jacqueline Szurawicki
Фотограф	Hajo Mueller
Продакшн Студия	Nuborn Pictures, Berlin
Оператор-постановщик	Kevin Krefta
Managing Director Creation	Prof. Ruediger Goetz
Managing Director	Michael Rewald
Management Supervisor	Claudine Bosshammer
Director UX	Jannic Hassing
TV Producer Creative Services	Benedikt Goerts
Stylistin	Linda Hippler, Top Agence
Composer	Emma Patterson, TRO Music
Composer	Adam Specter, TRO Music
Music Supervisor	Rebecca Gageik, TRO Music
Менеджер проекта	Jan Kranz, TRO Music
Звукооператор	Timo Kockmeyer, Studio Funk
Sound Production Company	TRO Music, Duesseldorf
Sound Production Company	Studio Funk, Duesseldorf