UN Women - "Echo of help"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germany

2525

Это объявление является частью "ACT Responsible Collection"

Бренд: UN Women
Страна: Germany

Рекламодатель: United Nations Women

Заголовок	Echo of help
Агентство	Grey Germany GmbH
Кампания	Echo of help
Рекламодатель	United Nations Women
Бренд	UN Women
Posted	Март 2019
Бизнес сектор	Против бытового насилия и сексуального насилия
История	Domestic violence happens behind closed doors. Behind thick walls. Beyond the public. Most victims are women who are trapped in their own homes. Nobody can hear them and call for help. But Amazon could change that – with its ever-listening voice assistant Echo. Yet, Echo only reacts to certain wake words and is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence.
Проблема	One of the biggest threats women face today lives under their own roof: Almost 109,000 women were victims of domestic violence in Germany at the last census. 146 died. That’s one woman every three days. When their home becomes a dangerous trap, nobody listens. Except for voice assistants like Amazon Echo featuring Alexa. But for some reason Echo is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence. UN Women Germany wanted to change that.
Результат	Our Idea: Echo of Help – the first voice assistant that reacts to domestic violence. The device responds invisibly to a custom code word and sends an individual silent alert to predefined contacts. However, Echo of Help is just a prototype. A proof of how useful its extension is. And above all, an appeal to Amazon to implement the features into its own products to fight against domestic violence.
Тип медиа	Телевидение и кино
Длина	110 seconds
Больше информации	https://www.lovethework.com/entries/508767
Послепроизводственный этап	Hogarth Worldwide
Главный креативный директор	Fabian Kirner
Креативный директор цифрового формата	Marco Littges
Копирайтер	Peer Hepp
Художественный руководитель цифрового формата	Alper Yazar
Арт-директор	Kaj Gebhardt
Художественный руководитель цифрового формата	Johannes Peltzer
Технический директор	Martin Steinorth
Художественный руководитель цифрового формата	Alexander Bertschat
Менеджер проекта	Jonas Rau
Продюсер Продакшн Студии	Thorsten Vogel
Звукорежиссер	Boris Goltz
Голос	Melissa Loney