Ivan Loyo

Ivan Loyo

Creative Director at Independent
Mexico

Обо мне

I began my professional career at BBDO Mexico before finishing university doing professional internships in the final art department. After finishing university I joined Y&R Mexico as Jr. Art Director where my career as a creative began.
He worked at Teran/TBWA, Olabuenaga Chemistry, McCann, Leo Burnett, Dentsu among other agencies, working for accounts such as: Bimbo (Marinela, Tía Rosa, Tortillinas, Milpa real), Danone, adidas, Land Rover, General Motors, GMC, Lala , Pedigree, GNP, Red Cola, Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate), Nextel, Milenio Diario, Alpura, Volaris, Starbucks, Kellogg's, Banamex, Daimler Chrysler, among others.

He won various awards at festivals such as: Effie Award, El Ojo de Iberoamérica, New York Festival, Circulo Creativo, El Angel de la Radio, Anáhuac Festival, Tótem Festival.

Jury at IAB Awards 2022.
Conference at the Tecnológico de Monterrey CCM "The relevance
of the brief in the success of an advertising campaign"

Должности

Director Creativo
Independent
Mexico
February 2024 - March 2024 (1 месяц)
Lead creative groups that understand, respond to and engage with creativity and client needs. Creating, implementing, producing and monitoring all types of multimedia campaigns, worked hand in hand with strategists and planners, has been the environment in which I have developed my career and my achievements.
Integrate Creative Director
Ganem México
Mexico
December 2022 - February 2024 (1 год 2 месяца)
Communication and advertising strategy and development for different brands
Accounts:
-Acura
- Honda cars: Civic, Pilot, Odyssey, Accord, City, CR-V, HR-V, BR-V, CR-V Hybrid
- Liomont: Analgen, Facidex, Sensibit, Tusigen and Conazole
- Sabormex: Legal Coffee, Golden Coffee
Integrate Group Creative Director
Dentsu México
Mexico
November 2020 - December 2022 (2 года 1 месяц)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- Bimbo (Bimbo Global Race, I Feel Food, Verygüel),
- Red Cola,
- Afore Coppel,
- BanCoppel
- BEHR Pinturas (Mexico and Chile).
Creative Director
Mexico City, Mexico
April 2018 - November 2020 (2 года 7 месяцев)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- GMC (General Motor Company),
- Kinder (Kinder Surprise, Kinder Delice, Kinder Chocolate, Kinder Bueno)
- Azteca de Oro
- Kellogg's (Zucaritas, Choco Crispis).
Associate Creative Director / Creative Director
McCann Mexico City / Vector B
Mexico
April 2014 - March 2018 (3 года 11 месяцев)
I led a creative team to develop integrated marketing campaigns· Results promotion· Performance marketing· Digital marketing· Digital strategy.

Brands:
- Marinela (Pigüinos, Canelitas, Barritas and Principe)
- Tía rosa
- Sanissimo
- Milpa Real
Associate Creative Director
PML (Proeza- Moller- Lebrija)
Mexico
May 2012 - April 2014 (1 год 11 месяцев)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Alpura
- Banamex
- Antad
- Ibero Meneses Foundation,
- Henkel
Associate Creative Director
Mexico D.F., Mexico
November 2011 - March 2012 (4 месяца)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Coorslight
- Milenio Diario
- Suburbia
- General Motors.
Art Director Sr. / Associate Creative Director
Mexico, Mexico
August 2007 - November 2011 (4 года 3 месяца)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Adidas (The Mexican Futbol selection, Tigres UNAL, Adidas Originals),
- GNP
- Profuturo
- Apple
- Bancomext
- Perfec fit
- Pedigree
- Fundación
- Teletón
- Volaris
- Un Kilo de Ayuda
- Starbucks
- Nextel
- Sport City
Art Director Jr.
Mexico City, Mexico
April 2005 - September 2007 (2 года 5 месяцев)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Land Rover
- Danone (Vitalinea, Activia, Danup, Danet),
- Phillip Morris (Faros y Delicados)
- Avon.
Trainne / Art Director Jr.
Mexico City, Mexico
February 2004 - August 2005 (1 год 6 месяцев)
I started my work experience in the final art department
a year before finishing my university studies.

Brands:
- Mercedes Benz
- Mitsubishi Motors
- Dodge
- Chysleir

Образование

communication Sciences

Other professional activities

Tecnológico de Monterrey CCM

Speaking
Conference at the Tecnológico de Monterrey CCM "The relevance of the brief in the success of an advertising campaign"

PHNX 2024

Awards Jury Member

Подобные таланты

Christian Vouhé
Creative Director
Publicis Conseil, Paris
Ghislain de Villoutreys
Creative director
Wunderman Thompson
Hakim BERBOUR
Creative Director
icekim.com
Emiliano Trierveiler
Creative Director
72andSunny
Tom Berth
Creative Director
Publicis Brussels
Alexis Benoit
Creative Director
Ogilvy Paris
Asif Amin Tibet Baqual
Creative Director
BlackSheep.Works
Philippe Lesesvre
Creative Director
THE GOOD COMPANY

Создать профиль и стать членом Adforum

Начать