Daniela Varela

Daniela is a people-first creative who helps build meaningful brands through storytelling.

Born in Uruguay, creatively groomed in Asia and academically raised in Scandinavia, she currently thrives in New York City as a Creative Director.

Either working independently or while leading a team, Dani makes sure to add value to the brands, companies and people she works with. Understanding cultural practices ingrained in different communities has transformed her into an ethnology enthusiast who seeks for authentic insights and engaging ways to express them – also known as a truly international creative director. Her work can be described as: strategically driven, culturally relevant and carefully crafted.

She currently works for TBWA\Chiat\Day New York. Previously, she worked for McCann Health New York, Orchid Creation New York, Orchid Creation Barcelona, Ogilvy Singapore, Phibious Vietnam and McCann Montevideo. She has been a jury member of The New York Festivals, London International Awards, The Annual, WINA, ADC Awards, Indigo Awards and other prestigious festivals.