White Claw x TOMBOGO - "Lookbook 6"

VCCP US

VCCP US New York, United States

1053

Бренд: White Claw x TOMBOGO
Страна: United States

Рекламодатель: White Claw Hard Seltzer

Заголовок	Lookbook 6
Агентство	VCCP US
Кампания	White Claw x TOMBOGO
Рекламодатель	White Claw Hard Seltzer
Бренд	White Claw x TOMBOGO
Posted	Декабрь 2023
Бизнес сектор	Алкогольные напитки
История	Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week.
Тип медиа	Печать
Главный креативный директор	Jed Grossman
Head of Account Management	Jordan Wood
Креативный директор группы	Gianmaria Schonlieb
Директор рабочей группы клиента	Xi Chen
Директор рабочей группы клиента	Allegra Dowding
Стратегический директор	Luke Alexander-Gross
Директор по дизайну	John Olson
Специалист по работе с заказчиками	Emily Inzero
Креативный директор	Nikki Mirsaeid
Директор по стратегии	Jonny Shaw
Стратегический директор	Kenny Lloyd
Content Creator	Greer Hiltabidle
Content Creator	Madeleine Fournier
Designer	Dana Johnson
Директор рабочей группы клиента	Jacob Cochran
Brand Partnerships Director	Matthew Talomie
Стратегия / Планирование	Edelman
Директор по маркетингу	Chelsea Nemec
Стратегия / Планирование	Ten35
Senior Account Executive	Maya Gossett
Руководитель группы по связям с рекламодателями	Marilyn Vazquez
Стратегия / Планирование	Haworth
Медиа директор	Amanda Pederson