| Заголовок | Lookbook 9 |
| Агентство | VCCP US |
| Кампания | White Claw x TOMBOGO |
| Рекламодатель | White Claw Hard Seltzer |
| Бренд | White Claw x TOMBOGO |
| Posted | Декабрь 2023 |
| Бизнес сектор | Алкогольные напитки |
| История | Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week. |
| Тип медиа | Печать |
| Главный креативный директор | Jed Grossman |
| Head of Account Management | Jordan Wood |
| Креативный директор группы | Gianmaria Schonlieb |
| Директор рабочей группы клиента | Xi Chen |
| Директор рабочей группы клиента | Allegra Dowding |
| Стратегический директор | Luke Alexander-Gross |
| Директор по дизайну | John Olson |
| Специалист по работе с заказчиками | Emily Inzero |
| Креативный директор | Nikki Mirsaeid |
| Директор по стратегии | Jonny Shaw |
| Стратегический директор | Kenny Lloyd |
| Content Creator | Greer Hiltabidle |
| Content Creator | Madeleine Fournier |
| Designer | Dana Johnson |
| Директор рабочей группы клиента | Jacob Cochran |
| Brand Partnerships Director | Matthew Talomie |
| Стратегия / Планирование | Edelman |
| Директор по маркетингу | Chelsea Nemec |
| Стратегия / Планирование | Ten35 |
| Senior Account Executive | Maya Gossett |
| Руководитель группы по связям с рекламодателями | Marilyn Vazquez |
| Стратегия / Планирование | Haworth |
| Медиа директор | Amanda Pederson |
Больше работы
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- БРЕНД:
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- АГЕНТСТВО:
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