Jules Cabigon

Jules Cabigon

Creative Lead at MullenLoweTreyna
Cebu, Philippines

Обо мне

Jules is a graduate of Legal Management from the Ateneo de Manila University who decided to leave the legal profession behind and pursue a career in advertising, against his parents’ wishes.

Since then, he has been deeply immersed in the various disciplines of advertising, mainly Customer Relationship Management (CRM), traditional Above-The-Line, and Digital.

In the 10+ years as a practitioner, he has handled a variety of clients ranging from cosmetics, telcos, FMCGs, 4-star hotels, even agricultural products. Along the way, he has won international (Caples) and local awards (Boomerang, Araw, Anvil) for his work with his teams.

A copy- and concept-based Creative at the core, Jules firmly believes in the power of ideas, and how even the simplest ones can change the world.

Portfolio links will be provided as requested.

Языки
  • Тагалог - Native
  • Английский - Pro
  • Кебуано - Native

Должности

Creative Lead
Manila, Philippines
January 2024 - В настоящее время здесь (3 месяца)
Leading a team handling pharma, tech, FMCG
Group Creative Director
Xiklab Digital Inc.
Philippines
August 2019 - January 2024 (4 года 5 месяцев)
Led a team handling FMCG, pharma, tech, and finance
Creative Director
mobext Philippines
Philippines
May 2017 - July 2019 (2 года 2 месяца)
Led the Creative team handling FMCG, pharma, tech, and finance
Creative Director
Makati, Philippines
September 2015 - April 2017 (1 год 7 месяцев)
Led the digital Creative team handling HORECA, telco, FMCG
Creative Director
movent Inc.
Philippines
July 2013 - September 2015 (2 года 2 месяца)
Led the then Creative arm of Group M Philippines, handling tech, finance, FMCG, telco
Associate Creative Director
netbooster asia
Philippines
April 2012 - July 2013 (1 год 3 месяца)
Led the team handling telco, FMCG
Senior Copywriter
netbooster asia
Philippines
February 2010 - April 2012 (2 года 2 месяца)
Wrote for telco, FMCG
Senior Copywriter
Cebu City, Philippines
September 2006 - February 2010 (3 года 5 месяцев)
Wrote for HORECA, Agricultural, and FMCG clients
Copywriter
BCD Pinpoint
Philippines
May 2003 - August 2006 (3 года 3 месяца)
Wrote for FMCG, restaurants, and NGOs

Образование

Bachelor of Science in Legal Management

June 1999 - March 2003 (3 года 9 месяцев)
Wanted to be lawyer. Was told to write in legalese, refused to do it. Finished the degree anyway. Discovered advertising during an internship.

High School

June 1995 - March 1999 (3 года 9 месяцев)
Got on on a scholarship - free tuition and books! The payoff: Research, Advanced Research, Chemistry, Advanced Chemistry, Biology, Advanced Biology, Agriculture

Other professional activities

Certified Digital Marketing Program

Teaching
January 2018 - December 2018 (11 месяцев)
Taught a course on Social Media Content

PHNX 2024

Awards Jury Member

Подобные таланты

Lauri Gran
Lead Creative/Copywriter
TBWA\Helsinki
Petko Kolarov
Creative Lead
Wunderman Thompson Sofia
Sarah de Joya
Creative Lead
F5 Shanghai
Jon Erik Skaret
Creative Lead
Visit Norway
Clément Cubat
Creative lead
Roxane
Nicolas Barrès
Creative lead
TBWA Paris - DAN Paris
Stanislas BRUNEL
Creative Lead
HAVAS Paris
Santiago Losada
Creative Lead
Formula Monks

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