Tecate - "Courses to be a real man by Tecate"

Many men grew up watching soap operas and movies full of macho stereotypes, where misogynistic behavior and actions were normalized. But history has changed, that's why Tecate, the beer of real men, decided to make it very clear and gave life to Ignacio, the typical 80's macho, so he would be the one to show what real men are like.