Paula  Lizarazo

Paula Lizarazo

Senior Copywriter at Draftline
Bogota, Colombia

Обо мне

Creative. Copywriter. Visual storyteller.
Paula is a creative based in Bogotá, Colombia. Passionate about ideas of all kinds and making them a reality. A firefighter who can put out fires and light some hearts. A dreamer who knows that an idea can change the world. A writer, who believes today's world still needs stories, not just captions, and a curious soul that is always asking questions.

Passionate about art, fashion, creative writing, art direction, sustainability, cultures, and traveling.

Throughout her career as a copywriter, she's had the opportunity to work across diverse industries, from telecommunications with ETB, to beverages like Aguila, Corona, Stella Artois, Tecate, Miller Lite beers, and Pony Malta, to food brands such as Ferrero, Nutella, Tic Tac, to beauty brands such as SP PRO, Smart, Sedal, and Dove. Additionally, I've contributed to impactful social projects for organizations like Pies Descalzos, Educate a Child, and the Ministry of Education of Colombia.


Навыки
Языки
  • Английский - Pro
  • Испанский - Native
Опыт в секторе

Должности

Senior Copywriter
Bogotá, Colombia
August 2022 - В настоящее время здесь (1 год 8 месяцев)
As the senior copywriter for the brand, my responsibility is to think, write, and develop compelling campaigns that encourage Colombians to relax with a Corona in hand.
Creative Director
Bogotá, Colombia
February 2022 - August 2022 (6 месяцев)
I led a talented team in creating digital and 360-degree campaigns for various renowned brands, including Puntos Colombia, Nutella, Tic Tac, Ferrero, and BASF.
Senior Copywriter
Bogotá, Colombia
February 2021 - August 2022 (1 год 6 месяцев)
I spearheaded the conceptualization and execution of campaigns for Tecate and Miller, representing both Mexican and American beer cultures.
Copywriter
Bogotá, Colombia
August 2019 - February 2021 (1 год 6 месяцев)
I worked as a copywriter for numerous brands and projects, such as ETB, Aguilar Beer, Pony Malta, Unilever and more. Additionally, I've contributed to impactful social projects for organizations like Pies Descalzos, Educate a Child, and the Ministry of Education of Colombia.
14022 Tradition Makeup

Tradition Makeup

БРЕНД:
SPPro
АГЕНТСТВО:
MullenLowe SSP3 Colombia

Образование

Creativity diploma

January 2019 - September 2019 (8 месяцев)

Bachelor in marketing and advertising

January 2012 - December 2015 (3 года 11 месяцев)

Other professional activities

PHNX 2024

Awards Jury Member

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