Lia Hermann

With eight years in advertising as a conceptual creative and copywriter, I’ve dedicated myself to crafting fresh brand narratives, focusing on engaging Gen Z in their world: on their devices, through their platforms, in their language, and within their cultural sphere. Lately, I've been incorporating artificial intelligence to assist me in this mission. Possibly even within this very text.

I've collaborated with agencies including BBDO, Mediamonks or McCann, working for brands such as smart, Nike, MINI, Mercedes-Benz Vans, Mastercard, Coca-Cola, Amazon Prime Video, Audible, Eurowings, Warner Music or Volkswagen.

My creative work has been recognised at award shows such as Art Directors Club, Best of Content Marketing, Ciclope Festival, Die Klappe, Epica Awards, Effie Awards, Eurobest or Lürzer's Archive. In 2022, I was honored as Future Female by the Art Directors Club Germany. Since 2024 I'm a proud member of the Webby Awards Jury.

To escape the screens now and then, I seek refuge on remote Greek islands or behind the turntables.